The story of Ay Que Pica began as a shared dream between my husband and me. We were just a simple couple from Santa Clarita, California, but when we moved to Idaho in August of 2021, we noticed a void. There was a dire lack of authentic salsa, and we knew it was our destiny to change that.

As a determined housewife and mother, I decided to capitalize on my secret weapon: a killer family salsa recipe. Our homemade salsa is not your typical store-bought fare. It has a unique combination of heat, amazing flavor, and is made with lots of love. This was the birth of Ay Que Pica.

The unmatched flavor of our salsa quickly won people over and started Ay Que Pica’s journey to fame. We first introduced our creation at local farmers’ markets, and soon, we were making a name for ourselves as the creators of an irresistible salsa that was soon in high demand.

As word spread about Ay Que Pica, it wasn’t long before we were supplying my salsa to grocery chains all over Boise and Meridian, and surrounding Idaho cities. The tremendous growth of Ay Que Pica has been a testament to our hard work, love, and determination. Today, our brand is recognized for its authentic and vibrant salsa that continues to win over taste buds far and wide.

So, whenever you’re in the mood for a burst of tangy, zesty goodness, reach for a jar of Ay Que Pica salsa and indulge in the unique flavors that we’ve poured our heart into creating.